With these 5-copywriting-psychological-hacks you can double your conversions!

1. Honesty

Being honest can be considered a good characteristic.

And if you can showcase it in your copy, it may help you in long run.

Now, this doesn’t mean that if you’re dishonest in your copy you won’t achieve success.

Give the consumer a price that’s too hard to believe…

or a product that doesn’t live up to its claims…

… and you might be able to get away with it once, maybe even twice, but not for the long haul.

But here, we are talking about…honesty as a psychological selling tool.

What does it mean?

It means that if you inform your prospects about the cons of your product or service upfront.

Like in weight-loss you inform your prospect(on the sales page upfront) that they have to diet.

Or they’ve to devote 5 hours daily to XYZ.

Include as many negative features of your products.

You would point out the flaws upfront.

And of course, you would explain why the flaws really didn’t amount to much

And why they (your consumer) should still buy your product.

So, in the end, you leave a GOOD impression on your customers.

2. Integrity

Another important psychological trigger is — Integrity.

Here, integrity is related to your ad copy and advertisement.

Integrity can be reflected by the choices you make in the layout of your ad.

Like, is it clean and neat?

Or is it shouting out at you with color bars running in different directions and headlines?

screaming and words underlined and pictures exaggerated?

You get the idea.

The integrity of the person delivering the message…

is always amazingly clear to the recipient.

3. Credibility

If you have honesty and integrity in your message,

chance are you’ve gone a long way toward establishing your credibility.

Credibility is being believable.

Let’s say if you can make your prospect believe in you and your offer.

And gain their trust.

And they buy your product or service( because you are credible and they trust you).

What are the ways you can build credibility in your ads?

Have an influencer/celebrity promote your offer.

Trusted Brands promoting your offers

Build your own or product brand

through advertisements and let reputed brands support your offer.

4. Justify the Purchase

Don’t let your prospects feel that your product is overpriced.

Or do they really need this to buy at this price?

As much as you give importance to lead in your copy.

Take time and put effort into your closing.

As it is the final push that your readers need.

And if you can justify the purchase. And make them believe that it is a — No brainer offer.

Which lead to more sale and conversion.

Here you give showcase your features and benefits

5. Greed

One of the core emotions is Greed.

If you can trigger this emotion. You can easily make your prospect to

take out their wallet and make a purchase.

So how do marketers use this emotion and how can you do the same.

Let’s understand the fact that-

People love a bargain. They love the discount. They love free.

If you can make them believe that…

They are getting the biggest bargain and discount. And if they miss this opportunity

they have to pay the full price.

( Add bit of scarcity)

And how do you do that?

By adding a price comparison table.

or you can compare features and benefits with the same offer in the market.

Or make it no brainer

Or give them the freebie

and make more.

I believe with these psychological triggers you can improve your conversions. And

if you can make your readers involve in your copy and make your copy as a killer sales copy.

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