Want A Thriving Ad copy? Focus On SLIPPERY SLIDE!
Have you experienced a slippery slide?
It’s cool, Right!
I loved it a lot.
And we used to call it “Pisal(Slippery)-Patti(Slide).”
I loved to play with slippery slides when I was a kid( around 7 to 10 years).
While sliding, you forget everything.
All your worries, tensions…
And unnecessary distractions.
You just slide.
Even if you want to stop, you can’t.
Now you’re wondering, how does it relate to copywriting?
As a copywriter, your copy must be like a SLIPPERY SLIDE.
Let me explain.
In my earlier post, we have discussed…
What are the elements of a sales page?
And what role they play.
Headlines are meant to grab attention.
Then you engage them with your subheads, images, and caption.
Your page layout creates an environment(Buying environment).THE
FIRST SENTENCE OF YOUR COPY IS MEANT TO MAKE YOUR READER READ THE SECOND SENTENCE AND SO ON…
Your copy must resonate with your readers.
It’s like you are talking to them face to face.
Like a conversation with a friend( close friend)
You have to make them believe in you
And trust you…
By making statements that are-TRUE!
And making them say YES(Read my earlier post for more details).
Here comes the SLIPPERY SLIDE.
Your reader while reading your copy
must feel like slipping through a slide.
Without any pause
Without any distraction
Smooth and comfortable through the copy
According to the research if your reader reads 25% of your copy
There is a chance that will read your whole advertisement.
As a copywriter, your job is to make them read your entire sales copy.
It increases the chance of sales.
Normally readers scan through the ads.
As they have seen a lot of similar advertisements.
And if your ad grabs the attention,
then make sure to make them
slide throughout your ad.
The slippery slide starts from the beginning of the copy
The starting sentence
And then throughout the entire copy- till the end.
Tip: While writing your advertisement copy.
Write it- without thinking- just write.
Let the emotions and the story flow on the paper or the sheet.
Leave of a day.
Do not edit it or make any changes.
The next day read your copy aloud.
See if there are any sentences or words which disrupt the flow.
Avoid complex words and sentences.
Make it easy to consume and understand.
Let me know if you enjoyed reading it.
As you know, I write what I am reading
And I am reading “Adweek Copywriting Handbook “
#200DayContent #Day17 #vinishchandran #copywriting #copywritingtips #copywritingpractise #copywritingsecrets #theadweekcopy