Value and Proof of Value

Imagine you bought a product.

And it doesn’t fit your expectation.

Then what?

You will feel distressed, right?

I mean it’s your hard-earned money.

And even some billionaires don’t like to waste their money unnecessarily.

So you won’t feel right about wasting your money.

And this is very important for you to understand.

That…

Once your prospect loses its TRUST.

They won’t ever buy from YOU.

And that is the ugly truth, my friend.

Now why I’m telling you this.

Because while writing an ad copy you have to justify your offer VALUE.

In an ad, you have to convey…

through examples or by comparison, that what the customer is buying is a good value( basically a good deal).

A typical example would be…

where you compare your prices to products with similar features.

And here you’ll point out…

How your product is better than others in the market.

Now simply educating the readers…

about the value of your product is equivalent to lowering its price.

In short, there is a value associated with the education you are providing your reader.

It’s as simple as that.

The buying transaction is an emotional experience…

and you use logic to justify the buying decision.

You buy a Mercedes automobile because of emotional reasons.

But then you justify its purchase through logic.

With its technology, safety, and resale value.

So justifying its value is something

that the consumer wants to do before making an emotional purchase.

So next time while writing a copy( ad copy or email or sales copy) make sure to justify your offer VALUE.

Hope you’ve enjoyed reading it. Let me know your thought in the comments.

#365daychallenge #Day9 #vinishchandran #copywriting #copywritingtips #copywritingpractise