Some People Excel At Establish Authority And Some Don’t — Which One Are You?
Imagine you’re having a gum problem.
Whom would you visit?
A normal physician or a dental expert?
The answer is obvious…
Dental expert- Right!
And if you’re a dog lover like me…
And your dog has some deficiency or some other issues…
Whom would you consult?
A normal pet doc or an expert who is an authority in Dog treatment( Only)
Here answer would the same. You would visit an expert.
Now you do understand how important is to build authority.
The consumer loves to do business with experts(in a particular area).
Establishing your authority is something that should be
done in each ad regardless of how big or how little you are.
Instead of saying that I’m a Facebook Ads expert(that’s generic).
You can say — Am a Facebook Ads Expert in the Real Estate Niche(that’s niche-specific).
You do sound like an expert in the Real estate niche.
Let’s further narrow it down.
I’m a Facebook Ads Expert who is a Lead Generation Expert in Real Estate.
How does it sound?
So what I’m saying is…
you have to show your Authority in the offer and service which you’re selling.
People Respect Authority
People naturally respect a knowledgeable authority.
So share your knowledge with the people. Help them. Spread value.
People will start noticing you and your content.
And that’s how you build authority.
And also if you can use paid media it would speed up the process
And that is the reason why toothpaste ads show actors wearing doctor’s uniforms.
Confirmation and reassurance
Last but not least is confirmation and reassurance.
So what does it mean?
Ii means that you assure your buyers that…
Your product is awesome. It’s a no-brainer-offer. With a super-profitable price.
And it’s something they shouldn’t miss. Buy now.
So you’ve to assure your buyers that they made the right choice by investing their money in your offer.
So let’s summarize what we’ve covered so far.
Establish authority in that niche
Your authority will be displayed in your copy, in your headlines, and in videos.
Nobody wants to make a mistake
Your prospect needs assurance about their purchase. And if you can make them
believe that your offer is the right choice.
Hope you’ve enjoyed reading it.
#365daychallenge #Day10 #vinishchandran #copywriting #copywritingtips #copywritingpractise