Long Copy vs Short Copy Secrets Exposed! Here’s the Juicy Details…
How Much Copy Should You Write?
Do you feel that no one would read your long-page copy?
When you see a lengthy ad copy- you feel bored while reading it?
And thinks that — Who’s gonna read such a long sales pitch?
I know this feeling.
And it ok, it’s not your fault.
We all have to go through this process.
Let me tell you an incident.
I was browsing through Facebook.
And I saw an ad by Andy Mukolo.
( I love to collect swipes- especially ads and creatives)
What I noticed, some of the comments on the ad.
Some over-smart people commented that-
Andy, your ad copy is too lengthy.
(no one gonna read it).
Dude, do you know who Andy Mukolo is?
He is one of the best copywriters in Nigeria.
( I urge you if you want to learn copywriting you must subscribe to his email list)
Remember your ad is meant for your Ideal Client.
The specific audience -not for everyone.
If you selling to everyone, then you are not selling anyone.
There are many and I mean many posts on long-page vs short-page copy.
There are many discussions on it.
The funny thing is -No one knows when exactly it started.
So what exactly is a long page or a short page copy?
Long page Copy
- It’s lengthy.
- Usually have a story. ( You have to connect with your reader)
- With a lot of testimonials. ( To build trust)
- Social proofs. ( Again to build trust and show authority)
- And it makes sure to solve all the objections of your readers.
Short page Copy
Usually done by known brands. ( Like Apple, WordPress, and many more.)
People know them. They do not need to build trust.
Images speak more than the content.
A short copy is great for a low-priced offer.
Examples for the short copy would be opt-in pages, website pages( not all but mostly).
If you find an article which interests you and its something which you are looking for…
…something related to the problem you are facing.
Then Of course you would read the entire 3,000-word article.
After all, the article is talking about you.
You are involved, you relate to what is being written in a very intense way.
And it’s both informative and interesting, to you in particular.
When Gary Halbert, one of the great mail order copywriters,
was looking for a girlfriend, he ran a full-page 3,000-word personal ad in a local Los Angeles newspaper.
He was deluged with potential dates.
And when Richard DelGaudio wanted a personal assistant
to help him run his fund-raising company, he ran a 4,000-word
want ad that pulled in more qualified respondents than he was
able to interview.
There is no such thing as a copy that is too long.
So how long should be a copy?
Copy should be long enough to cause the reader to take the action on your request.
According to John Caple, copywriting is salesmanship.
Imagine you want to sell a High ticket offer.
It takes time to build trust.
You need to answer all queries of your customer.
You need to satisfy them.
Your customer needs to understand that what you are selling is very IMPORTANT to them.
You have to present in such a way that it looks like a no-brainer to them.
“The more you tell, the more you sell.”
Only write as much as you need to write and no more.
So who is the winner?
Long copy answers more objections
Sometimes the short copy is better
Video can help make your marketing message concise
Remember -People read what’s interesting to them.
As a copywriter, your job is to make your readers take action.
No matter whether you write a short copy or a long one.
Hope you have enjoyed reading it.
DO let me know your thoughts in the comments below.
#200DayContent #Day23 #vinishchandran #copywriting #copywritingtips #copywritingpractise #copywritingsecrets