Essential Psychological trigger that You need to know!
You wrote a brilliant ad copy-but it fails to get the necessary traction.
You make sure that every necessary element is present in your advertisement.
But it still fails.
And it happens to everyone, so you’re not alone.
Even the world’s best copywriters ad copy bombs sometimes.
So what is the secret behind a successful ad copy?
Let’s say you went to a car showroom.
And the moment you entered -a salesperson approach with a sales pitch.
Even though he explains every aspect of the cars and their features.
But he forgets one thing and that is he never asked your opinion.
What exactly you’re looking for?
What are your requirements?
Instead, it starts with a forced bossy sales pitch.
Will you buy a car from that showroom?
You must understand something.
Your customers are smart.
Now in case, you’re selling through advertisement. Then you need to be more careful. Don’t be a smart ass and start pitching at the very beginning.
First, connect with your prospect at an emotional level.
Build trust and understand your prospect.
Know what they are looking for.
What amount they are ready to spend.
What problems they are having?
And what solution you’re offering.
According to Joseph Sugarman, there’re [31 psychological triggers] in copywriting.
And these psychological triggers are the real game-changer.
And here we gonna talk about one of them.
A feeling of Involvement or Ownership
What does it mean?
It means your copy needs to interact with your reader.
They must feel involved in your advertisement.
While reading they must experience the thrill or feel the product that you are selling.
For example, if you are selling a cake.
Let them feel the taste of the cream and the roasted nuts through your copy.
If you are selling a weight loss pill.
Let them know how they will feel after losing weight.
Instead of saying BUY MY OFFER in an old robotic way.
Try to connect with your reader at an emotional level. Let them experience the benefits that you are offering.
Your-reader-wants-to-know One Big Question?
What’s in it for them?
If you were writing an advertisement for the Corvette sports car
Tell them- “Take a ride in the new Corvette. Feel the breeze
blowing through your hair as you drive through the warm
Watch heads turn.
Punch the accelerator to the floor and feel the burst of power that pins you into the back of your contour
Look at the beautiful display of electronic technology
right on your dashboard.
Feel the power and excitement of America’s super sports car.”
I would still explain all the special features of the car.
The logic upon which to justify its purchase.
But I would really play up that feeling of involvement and ownership.
You got my point right?
Hope you enjoyed reading it.