Apply These 3 Secret Techniques To Improve Copywriting
Imagine you are reading an article.
It’s for the research.
You opened a lot of tabs. And you are browsing through the website.
And you found the one. Catchy headline. Great.
But you find it difficult to read. The words are messy. Not well formated. And fonts suck!
Would you read something like this?
I don’t know about you, but I won’t.
And this is one of the most missed out elements on a sales page.
It doesn’t matter what you’ve written.
If your reader is not able to read, then what’s the use,
And it doesn’t matter how good you have written the copy.
So what is the solution?
Typeface: A typeface is a design of lettering that can include variations in size, weight (e.g. bold), slope (e.g. italic), width (e.g. condensed), and so on.
Each of these variations of the typeface is a font.
There are thousands of different typefaces in existence, with new ones being developed constantly.
Sometimes you miss those important yet minute details.
And fonts style and size are among them.
I noticed that no one stressed it. But they are an important element of a successful sales page.
You must avoid fonts that are very small and difficult to read.
Your words must be easy to read. With the right size and formatting.
Great! Now let’s move to the next topic.
Importance of the First Sentence on your sales page:
We’ve covered this topic earlier( You can find it here)
So let me give you a small introduction about it.
The most important part of sales copy after headline is your first sentence.
Because it builds the sales environment and the starting of the slippery slide.
So make sure it’s short. Crisp. And easy to understand.
What’s the importance of the Second sentence in Copywriting>
The second sentence is where you build the slippery slide with buying environment.
People make mistakes and try to promote offers in the second sentence.
No. Bad move. Yes, I do understand that you are eager to make sales.
And you are like Jerry Meguary calling” Show me the money”.
But a single mistake can destroy your sales page. Kills your copy.
Patience my friend. A copywriter presents its copy like
Your prospect is speaking to someone they can trust.
And for building trust, you have to make them ease.
So the goal of the second sentence is…
It’s Only goal to create momentum and create that buying environment.
No features and benefits.
Basically, you are building a slippery slide. So that your reader slides to the end of the sales page.
And it’s the third most element after headlines and first sentence.
You can find the details here on more about the importance of the second sentence.
Sometimes these minutes details make the difference.
Let me know how you like the content.
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