3 Common ways to Massively scale your Ad copy
Today we’ll talk about the 3 musketeers in Copywriting. They help you to win the war( I mean sales).
So check what are these:-
You might have heard- “people buy with emotion and back it logic”
And this is logic, my dear.
Technical descriptions are important. And they play a massive role that can increase your sales.
For example: Have you seen the sales pages of SAAS(Software as a service) companies.
They do have a separate section for both benefits and technical features.
There are two benefits:
First-Your customers( Unique clients) may know about the technology.
Your customer wants to know whether your software is cloud-based or not.
(I mean those geeky customers).
They want to know how many features they are having in comparison to others in the market.
And many more…
2. Secondly- It shows that you know your stuff. You’re not selling something which you don’t use or understand.
So technical description is very important.
You must include it in your sales copy.
According to Joseph Sugarman -
You write like you are having a face-to-face conversation with your client.
You foresee when an objection arises,
in the mind of your prospect- while reading your advertisement.
And you resolve those objections right there.
If you delay your prospect might lose interest.
You have to clear every doubt of your prospect as soon as they arise.
Make it smooth for them. Let them a smooth slippery-slide. Clear all their objection. No matter how many times- clear it.
Every successful copywriter starts with thorough research before they write anything.
And knowing your ideal client is one of the most important elements of research.
You must know- who your ideal client is?
What is their age?
What is their gender?
Religious beliefs and many more…
Sometimes your copy might be offensive to a particular gender.
For example, have seen how dating copywriters write the sales copy on a dating guide.
And some female prospects may find it offensive.
So make sure you keep in mind who your target audience is?
Hope you’ve enjoyed reading it.
#365daychallenge #Day4 #vinishchandran #copywriting #copywritingtips #copywritingpractise